FACEBOOK likes: 19,000
recent coupons printed from their “nando’s faucke-book” page: 800
number of restaurants in canada: let’s call it 25, but who’s counting, because half of them are useless and/or struggling to survive.
800 coupons printed off facebook. 25 restaurants. An average of 32 coupons printed per store. Nice return on equity of the marketing budget. (3% of all sales, mind you!!!! what a joke)
amount of money head office has spent on the fuckbook (sorry, typo—) faucke-book initiative
at last $25,000, by my guess. the spycam and spyware that i have installed in the marketing department’s computer server (a vic-20) was doing such a good job until that Snowden guy outed the NSA involvement. Everyone that NSA stood for National Security Agency, but actually, it stands for NANDO’S SOUTH AFRICA!!!!!
THE actual expenditure on fuckbook is more like $50,000, by my guess but let’s be nice and consider the investment to be $25,000. 800 coupons printed. let’s say one-half of the coupons were actually used, or 400. or an avg of 32 coupons printed per store, and 16 coupons redeemed per store. if each coupon brought in $25 of business, then each store recd 16 coupons of business, or $400 of business. Head office got 9% royalties, or $36, and each business turned a profit of about 25%, or $100 from the facebook initiative.
what a paltry return. does no one in head office know what “return on investment” is?
gawd, these guys are useless.